Retail Management (CASE STUDY)

BACKGROUND:
Since time in memorial, Toyota was already a household brand in the people’s car market having a good number of loyal customers and a product with good quality; it captures the market leader for cars. Until Honda launch their car in the market having new designs. They were able to drive the market in a great percentage of brand shifters. Now Honda is the number 1 car dealer in the Philippines replacing the market leader.
QUESTIONS and ANSWERS:
1. What make Toyota a loser in terms of brand image?
* 2009-2010 Corolla Problems.
> Does not meet the standard requirements.
> The accelerator pedal become hard to depress, slow to return to idle and mechanically in a partially depressed position.
> A damaged A-pillar trim panel retention clip may allow the trim panel to come loose and injure an occupant in the event of crash.
*These are just some problems that made Toyota a loser in terms of brand image. Even the new designs of like Toyota Camry and Toyota Altis was launched, Toyota didn’t revive the standing of their product in the market place.
* Former Toyota lawyer.
> Alleging that Toyota had been involved in “a calculated conspiracy to prevent the disclosure of damaging evidence.”
*The damage is now severe, especially given that the U.S. Congress has decided to hold hearings.

2. What would you propose as a future strategy for Toyota in the current situation?
* If Toyota want to stay on top should adopt a backrest and green marketing strategy against its main competitors such as Honda and Suzuki as it is adopted in the U.S. market against Ford and General Motors.
* Toyota should provide the good driving system and long durability in the car for the customers and consider the interior design and decoration of a car.
* Toyota must beware of vanity or arrogance, pleasure on March to become country’s best selling car.
* Toyota establishes supply chain management systems. In particular, rethinking of logistics and lead-time improvements are essential.
* Toyota should improve its innovative featuring capability and it should also try to overcome its styling deficiencies.
* Toyota is going to concentrate on its cost-saving strategy Value Innovation (VI) in order to cope with the economic recessionary pressure in other country.

3. How would you maintain and increase loyalty for customer Toyota cars?
* Thank customers for doing business with you.
> The value of the product or service will determine what is appropriate.

* Stay in contact with existing and past clients on a consistent basis.
> By not forgetting them, they won’t forget you.

* Give the customer more than they expect.
> Delivering more than they expect is one of the most powerful ways to gain customer loyalty.
* Listen.
> Take time to truly listen to what your customers say.
* Pay attention to the obvious.
> Use please and thank you.
* Make realistic promises
> (and) Be consistent.
* Share information.
> Always look for ways to help customers learn.
* Give referrals to clients.
> Send business back to client whenever possible, and let them know you are doing it.

* Explain how things work.
> If you sell a product, show how to use it.
* Have fun!
> Really enjoy your customers, develop relationships, and look upon them as your extended family (your customers).

4. What positioning you will do to make Toyota a choice of quality by car buyers?
* The first positioning that I will do to make Toyota a choice of quality by car buyers is the Brand Positioning. Effective Brand Positioning is contingent upon identifying and communicating a brand’s uniqueness, differentiation and verifiable value, to accomplish doing the brand positioning, I need to:
> Identify the business’s direct competition. This could include players that offer your product/service among a larger portfolio of solutions.
> Understand how each competitor is positioning their business today.
> Document the provider’s own positioning as it exists today.
> Compare the company’s positioning to its competitors’ to identify viable areas for differentiation.
> Develop a distinctive, differentiating and value-based brand positioning statement, key messages and customer value propositions.
* The second positioning that I will do to make Toyota a choice of quality by car buyers is the Product Positioning. Product positioning is a marketing technique intended to present products in the best possible light to different target audiences, to accomplish doing the product positioning, I need to:
> Define the market in which the product or brand will compete. (Who are the relevant buyers?)
> Identify the attributes (also called dimensions) that define the product ‘space’.
> Collect information from a sample of customers about their perceptions of each product on the relevant attributes.
> Determine each product’s share of mind/ brand association.
> Determine each product’s current location in the product space.
> Determine the target market’s preferred combination of attributes (referred to as an ideal vector).

P.S.:
Few years back, Toyota launch Altis and Camry high and car edition car to revive each prestige in the market but still Toyota is a follower of Honda.
CONCLUSION:
We can say that Toyota did great, but there are things that they must learn to get them back where they belong. They did mistakes, so they are obliged to settle it to the point that they can make up with their errors, so that the market will accept them again and assure not to do whatever awful things happened before.

IIBM Institute of Business Management

Semester-IV Examination Paper MM.100

Creation Planning and Control

Area An: Objective Type (30 marks)

• This segment comprises of Multiple Choice inquiries and Short Answer sort questions.

• Answer every one of the inquiries.

• Part one inquiries convey 1 stamp each and Part Two inquiries convey 5 denote each.

Section One:

Different Choices:

1. Support stock is likewise called

a. Stock

b. Security stock

c. Travel stock

d. Support stock

2. Subjective guaging is

a. Natural estimate

b. Gauges that are produced from data that does not have a very much characterized scientific structure

c. Taking into account irregular example

d. Nothing unless there are other options

3. Methodology of Cycle including Inventory administration in which the stock thing liable to be low when new things are gotten

a. Zone framework

b. Exchange framework

c. Collector framework

d. Negative framework

4. Aggregate required quality on week by premise is

a. Net prerequisites

b. Gross prerequisite

c. Expert Schedule

d. Nothing unless there are other options

5. Travel stock is

a. Stock that is intentionally set between operations to permit them to work freely of each other

b. Security stock

c. Stock in movement starting with one action then onto the next

d. Nothing unless there are other options

IIBM Institute of Business Management

1

Examination Paper of Semester IV

6. Controlling of the genuine movement of making an item or conveying an administration is

a. Booking

b. Creation Activity Control

c. The Pull System

d. Nothing from what was just mentioned

7. Drum-cushion rope is

a. Transportation time cradle

b. Requirement time cradle

c. Gathering time cradle

d. Planning framework created for the hypothesis of obliges and is firmly identified with a force framework innate with incline generation

8. A straightforward visual guide which calendar work as indicated by the need, additionally get to the conditions of all occupations all together is

a. Aggregate slack

b. Basic proportion

c. Slack per operation

d. Gantt diagram

9. Area of every thing has its own particular unmistakable area in stockrooms and product house

a. Irregular

b. Zoned irregular

c. Home base

d. Nothing unless there are other options

10. Monetary models for causal estimating includes

a. Analyzing of stream of products and administrations all through the whole economy

b. A factual investigation of different segments of the economy

c. Social occasion of information for individual items

d. Nothing from what was just mentioned

Section Two:

1. Compose a short note on Anticipation stock?

2. Characterize “Expert generation plan”?

3. Compose a short note on Allocation?

4. What do you comprehend by scope quantification?

END OF SECTION A

IIBM Institute of Business Management

2

Examination Paper of Semester IV

Segment B: Caselets (40 marks)

• This segment comprises of Caselets.

• Answer every one of the inquiries.

• Each caselet conveys 20 marks.

• Detailed data ought to shape the piece of your answer (Word limit 200 to 250 words).

Caselet 1

An organization has a focal distribution center in Chicago that supplies the interest of three branch stockroom: one in Baltimore, one in New Orleans, and one in Cleveland. The accompanying tables give the applicable information:

Distribution center

Security Stock

Lead Time

Request Quantity

Close by

Baltimore

50

2 periods

350

250

New Orleans

100

1 period

200

150

Cleveland

80

2 periods

500

200

Chicago

200

2 periods

1500

750

Gross prerequisites on the branch distribution centers:

Period

1

2

3

4

5

6

7

8

9

Baltimore

100

80

150

90

100

85

110

120

100

New Orleans

70

65

75

50

90

80

75

80

55

Cleveland

110

90

65

135

85

70

140

100

60

1. Focus DRP records for every one of the four distribution centers?

2. What will be the DRP structure for the above four distribution centers?

Caselet 2

The Ajay Company has a few things they store in stock. The table beneath demonstrates the yearly request and the thing expense.

Thing

Thing Cost

Yearly Usage (# units)

C34

$12

4,000

B99

$23

8,000

V94

$19

5,500

H64

$41

1,200

P77

$72

400

Y12

$62

1,100

R74

$33

1,440

IIBM Institute of Business Management

3

Examination Paper of Semester IV

One extra thing, the M22, has a low utilization (300 every year) and a low thing expense ($3 per unit), however has a long lead time and is regularly hard to get.

1. In what capacity ought to M22 thing be taken care of and why?

2. Being a stock supervisor, what proposal do you recommend for stock store of Ajay Company?

END OF SECTION B

Segment C: Applied Theory (30 marks)

• This segment comprises of Long Questions.

• Answer every one of the inquiries.

• Each inquiry conveys 15 marks.

• Detailed data ought to frame the piece of your answer (Word limit 150 to 200 words).

1. Talk about stock administration? Clarify in insight about Economic request Quantity?

2. Give brief about Capacity Requirement Planning?

END OF SECTION C

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IIBM Institute of B