QRB 501 Case-Studies 5-2 & 6-2

Need help to complete the following case studies

Microsoft Excel template answers must show all work and calculations.

1. 5-2 Artist’s Performance Royalties

Performance rights organizations track and pay royalties to song writers, publishers, and musicians for use of their works. Royalties are paid to an artist based on a complicated credit system using a formula with weights assigned for a variety of factors, including the following:

• Use: weight based on the type of song or performance (theme, underscore, or promotional).

• Licensee: weight based on the station’s licensing fee, which is determined by the size of the

licensee’s markets and number of stations carrying its broadcast signal.

• Time-of-Day: weight assigned according to whether the performances are broadcast during peak

viewing or listening times.

• Follow-the-Dollar: factor based on the medium from which the money came (radio play, live

performance, TV performance, and so on).

• General Licensing Allocation: based on fees collected from bars, hotels, and other nonbroadcast licensees.

These amounts are multiplied together, and then a radio feature premium is added, if applicable, to

arrive at a total number of credits for the particular artist, or his or her credit total for a particular

reporting period. Royalties are usually split among the writer, the publisher, and possibly a performer if

the writer does not perform his or her own work. The proportion that each party receives is called the share value. All of the money collected

for the reporting period divided by the total number of credits for all performers is called the credit value. An artist who wants to figure out

what money he or she will receive for a period has to multiply the three factors; credit total, share value, and credit value.

1-1. Ziam wants to know how much his royalty will be for a song he has written. How will it be calculated? Write the steps or the formulas

that will be used to calculate his royalty payment.

1-2. Ziam has written a popular song entitled “Going There,” which has been recorded by a well-known performer. He recently received a

royalty check for $7,000. If Ziam gets a 0.5 share of the royalties and the credit value is $3.50, what was the credit total that his song

earned? Write out the problem in the form of an equation and solve it.

1-3. Ziam quickly published another song, “Take Me There,” that is played even more often than “Going There.” If his first song earns 4,000

credits and his second song earns 6,000 credits, what will the royalty payment be from the two songs if the credit value remains at $3.50?C

1-A4. Ziam is considering an offer to perform his own songs on a CD to be titled “Waiting There.” In the past he has written, but not performed,

his music. If Ziam’s royalty is 0.12 of the suggested retail price of $15.00, but 0.25 of the retail price is deducted for packaging before

Ziam’s royalty is calculated, how much will he receive for sale of the CD? Write your answer in the form of an equation and solve it.SE

2. 6-2 Customer Relationship Management

Systems, Inc., is one of the country’s leading media and communications organizations. Media Systems’

primary challenge is how to effectively manage its diverse customer base. The company has

70,000 publication subscribers, 58,000 advertisers, 30,000 telephone services customers, and

18,000 ISP (Internet service provider) customers. The company had little information about who its

customers truly were, which products they were using, and how satisfied they were with the service

they received. That’s where Minh and his company, Customer Solution Technologies, LLC, came

in. Through the use of customer relationship management software, Minh believed Media Systems

would be able to substantially improve its ability to cross-sell and up-sell multiple media and communications

services to customers, while substantially reducing customer complaints.

2-1. What percentage of the total does each of the four customer groups represent?

Round to the nearest hundredth of a percent.

CASE STUDIES
2-2. Minh’s data shows that on average, only 4.6% of customers were purchasing complementary services available within Media Systems.

By using his company’s services, Minh was projecting that these percentages would triple across all user groups within one year. How

many customers would that equate to in total for each group? What would be the difference compared to current levels?

3. Customer complaint data showed that within the last year, complaints by category were as follows: publication subscribers, 1,174; advertisers,

423; telephone service customers, 4,411; and ISP customers 823. What percentage of customers (round to two decimal places)

complained within the last year in each category? If the CRM software